Real Estate Selling

We're Here to Help

Do you have a problem property that you can’t list with an agent or need to sell fast? Skylake buys houses in any condition and offers a fair cash offer on the spot. There are three ways to sell your house:

  • 1. List it with an agent
  • 2. Sell it yourself (FSBO)
  • 3. Sell it to a professional homebuyer like Skylake

Many of our happy sellers find themselves in a tough spot that requires too much of a money and time investment to ready their house for the market. Others just want to sell their house without going through the headache and fees that come with listing their house with an agent. If any of this sounds like you, we’re here to help. Contact Skylake if:

  • I don’t want to pay commissions and fees to real estate agents, banks, inspectors, and title companies
  • The home is outdated or needs too much repair work to list it on the market
  • It’s a financial burden and I need to sell it fast
  • I need to move and I don’t have time for the house to sit on the market
  • I don’t want the house to sit empty, risking vandalism or damage
  • We’re going through a divorce and the house needs to sell fast
  • I don’t have the time, money, or energy to clean or prep it to list on the market
  • I’m facing liens or foreclosure and want to put it all behind me
  • I want to get out of the landlord hassle and liquidate my investment properties

The Benefits of A Skylake Cash Offer

If you are looking to sell your house fast, we can help! Our appraiser will offer you a fair cash offer on the spot with no pressure to sign until you are ready. When you sell to Skylake, you save tons of time and money!

NO buyer and seller real estate agent commissions

NO bank or title company fees

NO open houses and strangers in your home

NO making expensive repairs

NO wasted time sitting on the market for sale

NO home inspection fees or appointments

NO appraisal fees or waiting

NO cleaning and staging the property

NO moving on the buyer’s schedule

NO waiting, hassle, or stress

THE FASTEST, EASIEST, AND BEST HOME CASH OFFER

Skylake will make a cash offer on your house in any condition! Skylake is not a real estate renovation group and we are not the “Sell Your House” bandit sign people and we will not spam you. We are honest home renovators who will buy your house and fix it up for another family to make it their home. We guarantee a transparent, fair cash offer for your house right away. You can sell fast with no rush to move. You don’t have to move out right away, you can stay in your home for a while until you locate another house.

STEP 1

Tell Us About Your Property

Quick, Easy & Free! Start by filling out this form or call 410-401-8043.

STEP 2

We
Contact You

If it’s in the right location, we’ll contact you to set up a quick inspection appointment.

STEP 3

We Make You A Fair Offer

We’ll present you with a same-day fair, written, and no-obligation offer.

STEP 4

We Close Fast

Once you sign, we can have cash in your hands in as soon as 7 business days.

FAQs

Here are some of the most frequently asked questions. If you still have a question, don’t hesitate to contact us.
Do you pay fair prices for properties?
Yes, of course! Many of the houses we purchase are owned by people who don’t want to sell their house through an agent. Sometimes it is because they don’t want to pay to fix up the property, wait while an agent tries to find a buyer, or pay an agent’s fees. Many people who sell their house through agent discover that they’re not really ahead of the game after all the waiting and expenses are added up. Since we are the buyers and we can buy your house in an “as-is” condition, we can pay you as fast as you want, with no fees or commissions coming out of your pocket. You can take the chance for a higher market offer, but you can’t sell it faster, with no hassles or costs! It’s an option that has helped many people. You can find out how much we’ll pay with our no-obligation cash offer BEFORE you make any decisions.
Great question, and we’re an open book: Our process is very straightforward and we’re committed to transparency here at CR of Maryland. We look at the location of the property, what repairs are needed, the current condition of the property, and values of comparable houses sold in the area recently. Due to the large volume of properties we purchase, we are typically able to pay more than the average investor for your property. We take many pieces of information into consideration and come up with a fair cash price that works for us and works for you too.
This is what makes us stand out from the traditional method of selling your house: There are NO fees or commissions when you sell your house us. We’ll make you an offer, and if it’s a fit then we’ll buy your house (and we’ll often pay for the closing costs too!). No hassle. No fees. We make our money after we pay for repairs on the house (if any) and sell it for a profit (we’re taking all of the risk here on whether we can sell it for a profit or not, once we buy the house from you… the responsibility is ours and you walk away without the burden of the property and it’s payments… and often with cash in your hand).
Real estate agents list properties and hope that someone will buy them. The agent shows the properties to prospective buyers if there are any (the average time to sell a property in many markets right now is 6-12 months) and then take a percentage of the sale price if they find a buyer. Oftentimes, the agent’s commission is 3-6% of the sale price of your house (so if it’s a $100,000 house, you’ll pay between $3,000 – $6,000 in commissions to an agent). Agents provide a great service for those that can wait 6-12 months to sell and who don’t mind giving up some of that sale price to pay for the commissions. But that’s where we’re different: We’re not agents, we’re home buyers. Our company actually buys houses. We don’t list houses. Since we’re actually the one buying the house from you, and we pay with all cash… we can make a decision to buy your house within a couple days (sometimes the same day). Again, we make our living by taking the risk to buy the house with our own cash, repair the house, and market it ourselves to find a buyer (which is the hard part in this market).
There is absolutely zero obligation for you. Once you tell us a bit about your property, we’ll take a look at things, maybe set up a call with you to find out a bit more, and make you an all-cash offer that’s fair for you and fair for us. From there, it’s 100% your decision on whether or not you’d like to sell your house to us… and we won’t hassle you, won’t harass you… it’s 100% your decision and we’ll let you decide what’s right for you.
No. The people that make offers over the phone usually do not live here and therefore don’t understand the local market or how much to offer. We live here and we do not make cash offers over the phone. We believe in the trust and rapport you get from meeting face-to-face, shaking hands, and looking each other in the eye. It’s the ONLY way we do business.

Real Estate Investing

Want greater financial flexibility and personal freedom? Learn how to invest in real estate with BiggerPockets resources for every experience level and investing strategy.

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Why Passive Income Through Rental Properties Is A Smart Financial Move

The path to financial security is often through a diversified investment portfolio that includes rental properties. Rental properties can provide a dependable stream of income and build equity over time. They can also be a hedge against inflation since the rent on a property typically increases along with the cost of living. 

 

For all these reasons, investing in rental properties is a smart financial move. Read on and have a glimpse of what it is like to invest in real estate properties.

 

What is Passive Income and Why is it a Smart Financial Move to invest in rental properties for passive income?

 

Passive income is a great way to build financial stability and increase wealth. It is money earned from sources that require minimal maintenance or effort, such as rental income received from an investment property. Why investing in rental properties is a smart financial move? Here’s why:

 

Reliable Source of Passive Income

Investing in rental properties can be a smart financial move because it is a reliable source of passive income, allowing investors to continue collecting income even when the property is not occupied. 

 

Potential to Appreciate Over Time

Additionally, rental properties have the potential to appreciate over time, making them an attractive long-term investment for those looking to maximize their earnings. The more sought-after the neighborhood or area the property is located in, the easier it will be to attract tenants and keep your rental properties filled. 

 

In summary, investing in rental properties can be a sound strategy for generating consistent passive income.

 

The Benefits of Having Rental Properties as a Source of Passive Income

 

Owning rental properties is an attractive option for many to obtain passive income. 

Rental income can provide a steady additional income stream and often comes with tax advantages that can maximize the value investors receive from their holdings.

 

That said, managing rental properties can also represent a significant amount of work, including obtaining tenants, being available to handle maintenance requests, and staying aware of local regulations. Despite the potential effort involved, for investors willing to invest the lowest necessary amount of time, rental properties represent an excellent source of passive income.

 

 The stability in terms of both cash flow and appreciation makes investments in rental properties a worthwhile choice for those seeking a well-rounded income portfolio.

 

How to Get Started in Investing in Rental Properties for Passive Income

 

Investing in rental properties can be an excellent opportunity for those looking to generate passive income streams. 

 

Familiarize Yourself With Real Estate Investing

Before exuberantly jumping in, it is important to familiarize yourself with the basic fundamentals of real estate investing. Supplement your knowledge base by researching topics such as financial and tax implications, regulations for operating as a landlord, the process of appraisals and inspections, the value of due diligence, and potential marketplace competition from other investors. 

 

Consider Consulting with Experienced Professionals

Additionally, consider consulting experienced professionals such as realtors and investors who can provide critical guidance. 

 

Identify Potential Investments

Once you have gathered information regarding each investment stage, you can begin identifying potential investments that fit your parameters for success and also meet market sell criteria. 

 

With enough research and proper preparedness anyone can get started with investing in rental properties for passive income.

 

The Different Types of Rental Property Investments for Passive Income

 

Property investments can take many forms; from vacation homes and short-term rentals to long-term leases and apartment buildings, there are a variety of strategies that can provide steady income with low management costs. 

 

Vacation Homes

Vacation homes, for example, can be rented on both a short-term and long-term basis, allowing for flexibility and higher returns. 

 

Long-term Leases

Long-term leases, on the other hand, provide more predictability but may require slightly larger overhead costs due to added amenities or capital improvements required under the lease agreement. 

 

Apartment Buildings

Apartment buildings offer multiple units to rent out all at once in exchange for the potential of greater income streams in comparison to single-family properties. 

 

No matter what type of investment you choose, careful research into local markets is essential to achieving your goals. By considering maintenance costs as well as rental prices you’re likely to find an ideal solution and make sound investments that will leave you with an appreciating asset while generating sustainable passive income.



Why Now is The Best Time to Start Investing in Rental Properties for Passive Income Generation

 

Now more than ever is the perfect time to start investing in rental properties as an avenue to passive income generation. Low real estate prices, historically low mortgage rates, and higher rental prices make rental properties one of the best investments available right now. These factors combine to create excellent cash flow potential for those who invest in rental properties. 

 

In addition, rent collection apps and other streamlined processes make managing your own rentals much easier than before. Nothing beats the satisfaction of building a portfolio of long-term passive income generators that will continue providing rewards far into the future. So why wait? Investing in rental properties now is a smart way to accelerate toward financial freedom.

Final Thoughts

Investing in rental properties is a great way to generate passive income and build long-term wealth. There are many benefits to owning rental property, including the potential for monthly cash flow, appreciation, tax advantages, and more. 

 

If you’re thinking about investing in rental property, now is a great time to get started. Interest rates are low, there’s a strong demand for rentals, and there are numerous financing options available to qualified investors. Contact us today to learn more about how we can help you invest in rental properties for passive income generation!

Real Estate Market Trends To Watch Out For In The Coming Years

The real estate market is constantly evolving, and it’s important for both buyers and sellers to stay informed about the latest trends. In the coming years, there are a few key trends that are expected to shape the market.

#1 Remote Work

The COVID-19 pandemic has accelerated this trend as many companies have transitioned to a remote work model in order to keep their employees safe. This has resulted in a shift in housing preferences as people are no longer tied to a specific location for work.

 

Remote work has allowed people to live in areas with a lower cost of living while still being able to work for companies located in more expensive areas. This has led to an increase in demand for housing in suburban and rural areas as people are now able to live in a location that they may have previously considered too far away from their place of work. It has also increased demand for larger homes with more space for home offices.

 

Furthermore, as people have been working from home for an extended period of time, they have realized the importance of having a comfortable and functional living space. This has resulted in a shift in priorities for home buyers and renters, with many now looking for properties with dedicated home office space, extra bedrooms, and outdoor spaces.

 

In addition, according to a survey conducted by Upwork, a freelancing platform, more than half of the American workforce will continue to work remotely at least some of the time even after the pandemic is over, highlighting the long-term effects of this trend on the housing market.

 

#2 Digital House-Hunting

The rise of technology and the internet has made it easier for buyers to search for properties from the comfort of their own homes. This trend is known as digital house-hunting and it has become increasingly popular in recent years.

 

One of the main reasons for this trend is the convenience it offers buyers. With digital house-hunting, buyers can search for properties from anywhere, at any time. They can also view virtual tours, floor plans, and photos of properties without ever having to leave their own home. This eliminates the need for buyers to physically visit properties, saving them time and effort.

 

Additionally, digital house-hunting allows buyers to easily compare properties, neighborhoods, and prices. They can also access information such as property history, taxes, and school districts, which can help them make more informed decisions.

 

As a real estate professional, it’s important to stay on top of these trends to provide the best service to your clients. By understanding the preferences of buyers and sellers, you can better match them with the right properties and help them make the most of their real estate investments.

 

Furthermore, technology is also helping agents to be more efficient and organized. Virtual tours, video conferencing, and digital contract signing are becoming more common, which means less time spent on paperwork and more time spent with clients.

 

Digital house-hunting is a trend that is here to stay, and it’s important for real estate professionals to understand and adapt to this trend to provide the best service to our clients. In the year 2023 and onwards, it will be important to have a strong online presence and be able to provide digital resources to clients.

 

#3 Home Prices Increase

As a real estate professional, it is important to keep an eye on the trends that are shaping the industry. One trend that we are currently seeing is a continuous increase in home prices. This trend is being driven by a number of factors, including low mortgage rates, high demand for housing, and limited inventory.

 

Low mortgage rates have made it more affordable for buyers to purchase a home, which has led to increased demand for housing. However, the supply of homes has not kept pace with this demand, leading to higher prices. This trend is expected to continue in the coming years, as interest rates are expected to remain low and demand for housing is projected to remain high.

 

In addition, demographic shifts and lifestyle changes are also driving the increase in home prices. As the population grows and more people enter the housing market, the demand for housing will continue to rise. Furthermore, with more people working from home and looking for larger homes with more space, the demand for single-family homes is also increasing.

 

#4 Increase Demand For Single-Family Home 

One of the main reasons for this trend is the shift in lifestyle preferences. With the rise of remote work and virtual learning, many people are looking for more space to accommodate these changes. Single-family homes offer more privacy, room for a home office, and a backyard for outdoor activities, which are all highly desirable features in today’s market.

 

Another factor driving this trend is the low mortgage rates. The Federal Reserve has kept interest rates low, making it more affordable for people to purchase a home. As a result, more people are able to afford to buy a single-family home, rather than rent an apartment or townhome.

 

Millennials have also reached their peak buying and are now wanting to invest in something permanent such as Single-Family Homes. This, on top of the reason, that 

 

#5 Low Mortgage Rate

With interest rates at historic lows, many buyers are taking advantage of the opportunity to buy a home at an affordable price. According to the National Association of Realtors, the median interest rate for a 30-year fixed-rate mortgage was 2.98% in 2020.

 

For buyers, lower mortgage rates mean more affordable home loans. This can make it easier for them to purchase a home, even in a market where home prices are on the rise. Additionally, lower mortgage rates can also make it easier for buyers to qualify for a loan, which can increase the pool of potential buyers for sellers.

 

For sellers, lower mortgage rates can also have a positive impact. When buyers have more affordable loan options, it can increase competition among buyers for a property. This can lead to higher sale prices for the seller. Additionally, with more buyers able to qualify for loans, sellers may also see a larger pool of potential buyers for their property.

 

Overall, lower mortgage rates can have a positive impact on the real estate market. It can make it easier for buyers to purchase a home and can lead to higher sale prices for sellers. 

 

Final Thoughts

In conclusion, the real estate market is expected to see significant changes in the coming years. As a buyer or seller, it’s important to stay informed about the latest trends so that you can make the best decisions for your real estate investments. Whether you’re looking for a suburban home or a single-family home, now is a great time to take advantage of the low mortgage rates and the increase in demand for homes.

Maximizing ROI: How Property Management Can Increase Your Real Estate Investment Returns

If you’re like most real estate investors, you’re always looking for ways to maximize your ROI. And one of the best ways to do that is through effective property management. A professional property management company can bring a wealth of experience and know-how to bear on your behalf, helping you improve your bottom line. Here are some tips on how property management can help increase your real estate investment returns: 

 

Property Maintenance

Regular maintenance and updates can increase the property’s value and attract high-paying tenants. This can lead to higher rental income and potential appreciation in the property’s value.

 

Proper maintenance and updates to the property not only ensure the longevity of the property but also attract and retain high-quality tenants. A property manager can handle these tasks, allowing the property owner to focus on acquiring new properties and expanding their investment portfolio. 

 

Careful Tenant Screening

For property managers, one of the most important ways we can increase your real estate investment returns is through careful tenant screening. By thoroughly vetting potential tenants, we can ensure that we are placing reliable, responsible renters in your properties. This can reduce the risk of late or missed rent payments, property damage, and other issues that can eat into your returns.

 

Property managers use a variety of methods to screen tenants, including credit checks, background checks, and employment verification. This allows them to get a comprehensive picture of a potential tenant’s financial stability and responsibility. They also conduct reference checks with previous landlords to gain insight into the tenant’s rental history and behavior.

 

By carefully screening tenants, property managers can help you avoid the costly repairs and lost rent that can result from placing a problematic tenant in your property. Instead, you can enjoy the peace of mind that comes from knowing that your property is in the hands of a responsible, reliable tenant. This can help you maximize your rental income and overall returns on your real estate investment.



Rent Collection And Lease Enforcement

One key aspect of property management that can directly impact ROI is the collection of rent and enforcement of leases.

 

By effectively collecting rent on time and enforcing the terms of the lease, property managers can help ensure that income from the property is steady and consistent. This can have a significant impact on the overall ROI of the investment, as timely and consistent rental income is essential for paying expenses and generating profits.

 

Furthermore, property managers can implement strategies to increase rent and renew leases to increase cash flow and returns on the property. By keeping the property well-maintained, clean, and safe, property managers can also attract higher-quality tenants who are willing to pay more for a desirable rental.



Marketing And Advertising

A professional property management team is well-versed in the latest marketing techniques and has the resources and expertise to effectively promote the property to potential tenants. This includes creating appealing listings with high-quality photos and videos, utilizing online platforms such as Zillow, Trulia, Buildium, and Hotpads, and even leveraging social media to reach a wider audience.

 

Additionally, a property management team can also use its network of contacts and relationships in the industry to market the property to potential tenants. This includes reaching out to corporate housing providers, relocation companies, and even government agencies.

 

By effectively marketing and advertising the property, a property management team can not only help fill vacancies faster but also attract higher-quality tenants who are willing to pay higher rents. This, in turn, can lead to increased revenue and ultimately a higher ROI for landlords and investors.

 

Cost Savings

An experienced property management team can help landlords save money by negotiating better rates with vendors and contractors, and by implementing cost-saving measures such as energy-efficient upgrades.

 

Legal Compliance

One way property management can increase ROI through legal compliance is by keeping the property up to code with local, state, and federal regulations. This includes making sure the property is accessible for individuals with disabilities, as well as ensuring that all health and safety regulations are met. Failure to comply with these regulations can result in hefty fines and penalties, which can eat into an investor’s ROI.

 

Another way property management can increase ROI through legal compliance is by ensuring that all leases and rental agreements are in compliance with state and federal laws. This includes ensuring that the lease includes all necessary disclosures, such as lead paint and mold, and that the lease conforms to fair housing laws.

 

Property management can also assist in protecting an investor’s ROI by handling eviction proceedings in a timely and legal manner. This includes ensuring that all notices and filings are completed correctly and in a timely manner and that the eviction process is carried out in accordance with state and federal laws.



Final Thoughts

In conclusion, property management is a powerful tool for increasing your real estate investment returns. By leveraging the expertise and experience of a professional property management team, you can enjoy greater returns on your real estate investments and achieve your financial goals.

7 Tips for Marketing Your Rental Property on Social Media

Social media is undoubtedly an effective marketing tool. These platforms give businesses easy access to a vast community of potential customers. All of this content has the potential to reach a large, diverse audience and be accessed by thousands of individuals. Several landlords recognize the advantages of digital marketing to advertise their available rentals.

However, your rental home must compete with hundreds of other properties that are comparable. It can be difficult to find new tenants in a highly competitive market. So, how do you stand out?

This blog will give you tips for marketing your rental property on social media. These tips should help you properly market your property on social media platforms like Facebook, Instagram, LinkedIn, etc. Read on to find out more about these marketing tips and strategies for property owners.

 

Using Social Media to Market Rental Properties

You want others to know about your property. Social media is an excellent tool for promoting awareness. Because so many people use Facebook, Instagram, and other social media platforms, your presence on these networks boosts your chances of gaining new renters.

You need effective, unique, and quick-acting advertising methods that reach locals when houses are available, not when they are not. In addition to famous real estate listing websites, social media platforms are ideal for this strategy.

Using social media provides you with rapid, widespread access to locals who may be seeking new homes and enables you to utilize whatever online networking you have already established.

Social media is also important to brand development. It informs potential tenants about who you are and what you value. It establishes the basis for a deeper connection.

 

Types of Social Media Platforms to Market Your Rental Properties

Keep in mind that different platforms require different types of content. Posting the appropriate material on the proper platform can boost interaction and raise your chances of attracting potential tenants.

Facebook

This is the most flexible social media platform ideal for real estate marketing. Facebook allows you to post updates, communicate with clients, collect reviews, and easily create listings using its Marketplace feature.

Twitter

This website is mainly used for public relations and community building. It is a crucial tool for landlords to reach prospective tenants, especially younger prospects who may be more active on this social network than others.

Pinterest

Possibly the most visually-oriented platform on the list. You can use Pinterest to create photographs or short videos showcasing interior design ideas, the beautiful scenery of your properties, and your vacant rentals. This social networking site lets you display prospective tenants some images of your rental property instead of simply describing it.

Instagram

Instagram is another highly visual platform that demands aesthetically pleasing photographs and a curated feed. Display the best, most stylish pictures of your properties and add engaging captions to your social media posts. Keep in mind that while Instagram postings can contain long text, images are the main focus of this platform, so keep captions simple and intriguing.

LinkedIn

Although this is not the ideal platform for meeting potential clients, it is still a great area to build a network and establish a social media presence. Post an article on Linkedin to communicate significant information about your property with local professionals.

Tiktok

This platform is quite new and perhaps not a place where you would expect to see real estate advertisements. Nonetheless, TikTok allows its users to produce videos even without video editing knowledge. Utilize this platform to make short, entertaining videos about your properties, such as a time-lapse video or a tour. You may also share your videos on other social media platforms.

 

7 Tips for Marketing Your Rental Property on Social Media


1. Use Engaging and Great Photography

People prefer to look longer when they encounter high-quality images that pique their interest. In promoting your rental property, you should seek a similar result. Consider creating captivating photographs of your home that will attract anyone to move in.

Take photographs of each room so potential tenants can visualize the area and layout. Additionally, record a little video of yourself strolling through the home as if you were conducting a tour in person.

When taking photographs, you should open all blinds and curtains to let in natural light and switch on all the lights. The images will look better this way. If your home is already furnished, store personal items and eliminate as much clutter as possible. Lastly, avoid taking photographs at night.

By providing a detailed description of what your home looks like, prospective tenants will be more attracted to renting it before they even see it.

There are currently a variety of tools and applications that enable anyone without graphic design experience to make great images. You can utilize these to create captivating images for your posts, and you can also obtain ideas from other people.

Canva is an excellent tool for easily adding logos, property addresses, improvements, and overlays to images.

 

2. Make a Detailed Description

Does your property offer a gated yard, a master bedroom, a large bathroom on the first floor, or other desirable features? If yes, then include them in your property description.

Prospective tenants will be irritated if you make them work for the information. Since most people use the Internet to search for available rentals, your listings must be comprehensive and clear. Tenants want to be able to compare properties quickly; thus, it is best to be as thorough as possible.

You will lose prospects if your listings lack vital information like the monthly rent, amount of bedrooms, pet policies, facilities, and so on. It is also essential to respond to any inquiries they may have.

 

3. Utilizing Paid Social Media Ads

This method, unlike the others, is not free, but it is nevertheless a highly efficient technique for marketing your property. You can increase your exposure by utilizing the paid advertising services provided by various social media platforms.

Social media advertising is relatively inexpensive and allows you to build advertisements that are tailored to your property.

You can select a budget and target a specific population for your ads. Other people who closely match your criteria will see your ad while scrolling through their social media timelines.

 

4. Join Online Local Communities To Promote Your Rental Property

In addition to displaying your value through video contributions and reviews, your real estate property can market itself by engaging in local online communities. Facebook Groups is an excellent venue for this. With over a billion users, Facebook is sure to give you a number of ideal customers.

In addition, you can register your property with real estate-specific organizations. These organizations make it easier for potential clients to locate you and your rental property advertising.

 

5. Integrate Hashtags Into Your Content

Have you ever considered integrating hashtags into your real estate marketing strategies?

Hashtags are vital to the success of your post since they enable your content to reach your intended audience. When users search for a certain hashtag, your post will appear in the search results, ready to be viewed.

Here are some hashtags to consider when marketing your rental property on social media:

    • #JustListed – 4.4m
    • #ForSale – 30.3m
    • #HouseHunting – 7.1m
    • #DreamHome – 10.9m
    • #JustSold – 1.3m

In addition to specific tags such as the property’s location and unit type, you should utilize broad real estate-related terms to attract additional purchasers. Even if the property you’re offering for sale isn’t what they’re looking for, they’ll still be driven to your social media feeds so they can view your other posts.

 

6. Optimize Your Content for SEO

Local search is becoming an integral component of the real estate deal, including for rentals. According to the 2021 State of Marketing Report by Hubspot, local SEO was the #1 strategy for all businesses.

SEO optimization not only makes your postings searchable, such as with hashtags, but it also increases the visibility of your posts on social media platforms that are not necessarily real estate-specific.

If you don’t already have a local phone number, get one, and make sure your company name, address, and phone number are all listed on your website and in other places online.

Also, be sure to include keywords in all writing that discusses the property’s features. This will increase its chances of being seen on search engines like Google.

 

7. Hire a Property Manager

Leaving your rental property in the hands of a property manager is the simplest method to promote it. Commercial or residential, property management companies have the knowledge and connections to effectively advertise all types of real estate.

They can readily coordinate with local companies to arrange your property for listing and viewing because they have an established reputation in the industry. Additionally, they are familiar with the local market and know the most effective marketing strategies.

If you’re searching for a foolproof strategy to fill vacancies quickly, you should consider employing a property manager.

 

FAQs

How Effective Are Facebook Ads for Promoting Property Rental?

Facebook is one of the most effective advertising platforms for real estate. Every day, Facebook connects millions of people. In the same way that Facebook is a great social tool, it can also be a great advertising tool for your real estate business. It allows you to connect with property sellers and buyers in your target markets.

Real estate businesses and investors with estates containing dozens of properties are constantly marketing. They have invested in sophisticated websites and ongoing social media marketing because there is always a unit to fill and a tenant coming out soon for their properties.

Yes, hiring a rental property manager is a great way to market your rental properties on social media. Property management companies have the knowledge and connections to effectively advertise all types of real estate.

They can readily coordinate with local companies to arrange your property for listing and viewing because they have an established reputation in the industry. Additionally, they are familiar with the local market and know the most effective marketing strategies.

Using social media to bring empty properties in front of a big audience of possible tenants is quick and easy. Utilizing Facebook, Instagram, and other social media platforms increases your likelihood of acquiring new tenants. Other social media platforms you can use to advertise your properties are:

One of the primary objectives of marketing is to increase exposure and awareness, which can lead to an increase in bookings. Social media is an excellent platform for this. It is an additional option for travelers to find you online and a strong marketing tool that can amplify your brand.

Another is by hiring a rental property manager. Property management companies have the knowledge and connections to effectively advertise all types of real estate.

Real Estate Agents – How to Become One of Them?

You may be enjoying your new surroundings, but be sure you’re prepared for some of life’s harsh truths. Understanding landlord and tenant duties, as well as the advantages and limitations of renters insurance, will help you stay protected during the term of your rental agreement. Here are some tips to help you safeguard your property, manage the rental, and stay safe:

1. Insurance for Tenants

Disasters occur. If your neighbor leaves his cooktop on or your rental’s basement floods, you would really like to keep your belongings safe. Surprisingly, a landlord’s home insurance usually only protects the structure itself, not the personal belongings within (your stuff). As per the Insurance Information Institute, just 35% of tenants carry renters insurance.

Do you believe you don’t have anything worth insuring? Take an inventory of your belongings, and keep in mind that even low-cost goods like pots and pans may rapidly add up when they need to be replaced — let alone your shoes!

Make certain you understand what is and isn’t covered by your policy. It should be noted that high-value products must normally be started within the policy itself for coverage because there are two types of coverage available:

  1. Actual monetary value: You will be compensated for the value of your goods (what you paid, minus depreciation, which is often determined by a range of factors). This is the less expensive choice that will cover less ground.
  2. Replacement cost: You will be compensated for the entire cost of repairing or replacing your belongings. This is the most costly choice, costing more than a cash value plan.

2. Maintenance 101

Rental maintenance that landlords must provide is a set of basic maintenance standards that ensure that your home, or flat, is safe and habitable. These are the minimum requirements of any landlord.

Aside from maintaining a safe and clean environment, the landlord or property manager is responsible for the preventive and corrective maintenance of all fixtures and equipment, as well as the house itself. They must also handle difficulties in a timely way, which can be difficult to quantify.

And before moving into your next rental unit, it’s important to understand the maintenance terms in your lease agreement. When you sign a lease, you’re also entering into a contract with the landlord and agreeing to pay for certain repairs and expenses.

 

3. Living Safely and Secured

As a renter, you have certain rights that we need to respect. Renters’ rights include the rights to a safe and secured rental home, rights when it comes to dealing with property managers and landlords, your responsibilities as a tenant and more.

  1. Examine all detectors. Landlords must verify they operate before you move in, but they are not required to inspect them while you are a tenant. Check batteries twice a year to ensure they are in good operating order. There are also various techniques to lessen the risk of fire in your house.
  2. Check the locks and install a deadbolt. Check that all windows and doors have working locks. If not, inform your landlord immediately so that they may be repaired. Request deadbolts on all outside doors if your rental does not have them. A properly placed deadbolt is significantly more secure than a single knob lock.
  3. Be alert. Always be wary of individuals who knock or ring the doorbell, whether you reside in a multi-tenant complex or a single-family home. Ascertain that you have a functional peephole or another way of seeing what’s at the door. Consider the safety of people in your building while buzzing in a foreigner from an outside door if you live in an apartment.



Perks Of Hiring A Property Manager

Property owners need to manage their properties, and a maintenance plan is a great way to ensure that everything is working properly. Whether it’s repairing leaks or installing new flooring, a maintenance plan can help you ensure that your home remains in tip-top shape. But sometimes, we a busy and hectic schedule is just inevitable. There are times when you just lose track of what you should prioritize and can also make you feel overwhelmed.

But with property managers, they specialize in managing the day-to-day operations of the homes and buildings you own. They have a deep understanding of property maintenance and can provide expert guidance for many aspects of home ownership, from what needs to be done now to how to prepare your home for sale. Listed are the 7 reasons why you should hire a property manager:

1. With a property manager, you will make more money over time

Your rental property might not be the most profitable investment, but it is critical to cash flow and long-term wealth creation. The best reason to hire a property manager is that your mindset can change. Instead of thinking about all the things you would do differently if you had someone else in charge, you can shift your mindset to focus on all the ways this person (or they) has made your life easier through their simple, effective solutions. You no longer have to worry about finding tenants or collecting rent or dealing with leaks or fixing broken appliances—you simply sign off on the invoice each month and let them worry about everything else. If a small one-time expense like this adds up over time, that extra money adds up for years!

2. Property managers know the law

Property management is a complex, demanding field. It’s also one that is fundamentally founded on respect for and protection of the law, both in real estate as well as with tenants and prospective tenants. Property managers need to understand the legal issues affecting property management so that they can protect their organization from problems. Property managers are often required by law to ensure that houses or apartments are safe both for themselves and for their clients, or risk up to six months imprisonment under the Protection of Lawful Commerce in Arms Act. The knowledge of the law required for property management includes understanding how licensing relates to management in your state and local area; knowing which federal laws apply to property managers; being familiar with fire safety codes, safety standards and health & sanitation requirements; establishing internal control policies that promote sound business practices; understanding your state’s laws when it comes to evictions, tenancy termination and landlord/tenant disputes.

 3. Your time is valuable

You almost certainly have a lot on your plate. You most likely have a full-time job, family duties, and much more on your plate every day. Every minute you spend dealing with tenants is time you might be doing anything else. Here’s one area of time management that is rarely discussed, but should be. Assume you don’t have to answer late-night calls to fix a leaking faucet or spend a weekend chasing down a contractor to clear up a fallen tree’s damage. In such a situation, you may concentrate on locating new investment properties to buy, which could significantly enhance your income.

4. Allow a Pro to Manage Your Vendor Relationships

You don’t need to be the person managing your vendors, but you do want to be able to coordinate with your vendor relationships. The solution: hand off your rental property management—or even let an assistant handle it for you—and allow a real estate property manager to manage those relationships for you. Expanding your vendor base is an important part of the real estate business. However, it can be difficult to efficiently manage and respond to all necessary interactions at once. With our Vendor Management Solution, you can get instant access to all your vendor relationships via our real-time system, so you can stay one step ahead of your competitors and maximize profits.

5. It is essential for keeping a boundary between both yourself and your tenants

It is important to establish boundaries in your relationship with your tenants. These boundaries will help you keep the peace and prevent conflicts, loss of property and other things that can arise when you and your tenants have a disagreement. Therefore, letting your property manager can be a quick solution to keep your tenants up to date with their settlements and concerns.

6. Investment Flexibility

Home buyers look for a property that is near where they live and offers convenience. For some, this means looking outside of their home state or even across the country. At SkyLake Properties, we have clients who live in other states and overseas. There might be a great investment opportunity in a neighboring state or even across the country, you would love to pursue. If you use a professional property manager, where you live is less relevant.

7. Peace of Mind

Peace of mind as an REI means that in regards to the entire property management equation – from finding tenants, to managing them, to taking care of your properties, addressing legal concerns, time management, the whole experience – you can lay your head down at night and say, “My property manager has got this.” What’s that worth? For many REIs, it makes sense to pay an excellent property management firm a fair fee in exchange for knowing that everything is being taken care of at all times.

The 10 Reasons and Prons Why You Should Start Your Real Estate Investment

1. Steady Cashflow

Real estate ownership can help you increase your monthly income. You may rent out your space to renters whether you invest in commercial or residential real estate. Rent cheques will thereafter be sent to you on a monthly basis. Just be careful: if you want to lessen the chances that your tenants may quit paying their rent one day, you’ll need to look into their payment history.

2. Great Returns

If the value of the real estate you own rises over time, you can sell it for a good profit. But keep in mind that appreciation isn’t a given. To see such significant profits, you’ll need to invest in the correct property.

3. Fulfillment and Control

Other non-financial advantages come with owning investment homes. Many investors will find it satisfying to be their own boss when they own investment real estate. You may also make a difference in your neighborhood by renting out houses or establishing companies to commercial sites that will give much-needed services to their neighbors.

4. Passive Income

Investment properties provide much-desired passive income, which ensures you don’t have to work every day to get it. Let’s say you have a single-family or multifamily rental property. Passive income is more like the rent cheques that come throughout each month.

5. Diversification

When you diversify your investments using real estate, you increase your diversity, which can safeguard you during times of economic instability. Assume that some equities are suffering as a result of the current economic crisis. Your portfolio’s investment properties may still be rising in value, shielding you from the losses in your other assets.

6. Tax Advantages

Investing in real estate has tax advantages. Several expenditures related to owning an investment property can be deducted, including property taxes, mortgage interest, property management fees, insurance, ongoing upkeep, repair costs, and the money you spend to promote your home to prospective tenants. If you sell your home for more than you bought for it, the profit you make will not be taxed. It will instead be taxed as capital gains, which are normally taxed at lower rates than income. You’ll pay even less in capital gains if you invest in opportunity zones, which are underserved areas in need of investment.

7. Ability to Leverage Funds

You probably can’t afford to acquire properties in full when investing in real estate. After all, the single-family house you’re planning to rent may cost upwards of $200,000. This is where the concept of leverage comes into play. In real estate, leverage refers to the use of other people’s money to acquire properties. In this situation, you’ll loan money from a bank, a mortgage lender, or a credit union and reimburse it over time. This enables you to increase your real estate holdings without having to invest the whole amount of money required to do it on your own.

8. Protection Against Inflation

Real estate investments are thought to be inflation-protective. When the cost of goods and services rises, house values and rentals usually rise with them. Investment properties, on the other contrary, may give you increasing monthly income and value, helping to safeguard you financially while the cost of everything else rises.

9. Chance to Build Capital

The primary purpose of real estate investing is to enhance cash flow, often known as building capital. You’ll increase your capital when you sell a property that has appreciated in value. Of course, the trick is to invest in properties that will generate a return.

10. Long-term Security 

Real estate is a long-term investment, which means you may keep it for a long time while waiting for it to increase in value. At the same time, renting out your real estate may provide you with monthly income while you wait for the value of your home to increase.

How To Choose The Best Tenant

If you want to find the best tenant and rent your property, you’ll need to know how to screen and interview prospective tenants. Follow our tips on how to find the right tenant and get them through the process smoothly.

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